Laura Castilla
About Laura Castilla
Laura Castilla serves as the Director of Marketing & Communications at Casper, bringing extensive experience in digital marketing and brand strategy from her previous roles at notable companies including Ralph Lauren and The Peninsula Hotels.
Current Role at Casper
Laura Castilla serves as the Director of Marketing & Communications at Casper, a role she has held since 2023. In this position, she oversees marketing strategies and communication efforts, focusing on enhancing brand visibility and engagement. Additionally, she has been the Director of Brand & Product Marketing at Casper since 2022, contributing to the development and execution of marketing initiatives that align with the company's objectives.
Previous Experience at Ralph Lauren
Laura Castilla has extensive experience at Ralph Lauren, where she held multiple positions from 2010 to 2015. She began as a Fashion Intern in Public Relations and progressed to roles such as Marketing Coordinator for Wholesale Online Strategy & Marketing, and ultimately served as Senior Marketing Manager for Wholesale Digital & Ecommerce. Her time at Ralph Lauren spanned five years, during which she gained significant expertise in marketing strategies within the apparel industry.
Education and Academic Background
Laura Castilla studied at the University of Pennsylvania, where she earned a Bachelor of Arts degree in Sociology from 2007 to 2011. Prior to that, she attended The Chapin School from 1996 to 2007, completing her primary and secondary education. Her academic background has provided her with a strong foundation in understanding social dynamics, which is beneficial in her marketing roles.
Experience in Digital Marketing and Brand Strategy
Laura Castilla possesses a strong background in digital marketing, particularly in online media. She has held director-level positions in content marketing and brand strategy, showcasing her expertise in managing marketing strategies for various organizations. Her experience includes working as a Digital Producer at Moda Operandi and as Director of Digital & Brand Marketing at The Peninsula Hotels, where she focused on enhancing brand presence in digital spaces.
Internships and Early Career Development
Laura Castilla began her career with several internships that laid the groundwork for her future roles in marketing. Notably, she interned at ELLE Magazine in the Editorial Department and at Ralph Lauren in Public Relations. Additionally, she worked as a Curatorial Intern at the Brooklyn Museum, gaining exposure to various aspects of the fashion and arts industries. These early experiences contributed to her professional development and understanding of marketing dynamics.