Natalie Liener
About Natalie Liener
Natalie Liener is a Brand & Integrated Marketing Manager at Casper, where she has worked since 2020. She has a diverse background in marketing and development, having held various roles at West Elm and Human Rights Watch.
Current Role at Casper
Natalie Liener serves as the Brand & Integrated Marketing Manager at Casper, a position she has held since 2020. In this role, she is responsible for developing and executing marketing strategies that enhance the brand's visibility and engagement. Her work focuses on integrating various marketing channels to create cohesive campaigns that resonate with consumers. Based in New York, New York, she has contributed to Casper's marketing efforts for four years.
Previous Experience at West Elm
Prior to her current role, Natalie Liener worked at West Elm in various capacities. She served as the Associate Manager of Brand Marketing Strategy from 2018 to 2020, where she focused on brand positioning and marketing initiatives. Before that, she was the Assistant Manager of Digital Marketing from 2017 to 2018, contributing to the brand's online presence. Her tenure at West Elm spanned two years in Brooklyn, New York.
Internship and Early Career at Human Rights Watch
Natalie Liener's early career includes significant experience at Human Rights Watch. She began as a Development and Outreach Intern in 2013 for seven months, gaining insights into nonprofit operations. She later held several roles, including Associate Leadership Gifts & Strategic Development from 2014 to 2015 and Senior Associate, Americas Initiatives from 2016 to 2017. Her work at Human Rights Watch spanned multiple years and various responsibilities, focusing on development and outreach efforts.
Educational Background
Natalie Liener earned her Bachelor of Arts (B.A.) in Political Science and Government from Connecticut College, where she studied from 2010 to 2014. This educational background provided her with a solid foundation in political and social issues, which has informed her work in marketing and nonprofit sectors. Additionally, she attended Head Royce School from 2004 to 2010, completing her secondary education.
Early Marketing Experience
Before her roles at Human Rights Watch and West Elm, Natalie Liener gained early marketing experience as a Marketing Assistant at Hearsay Social in 2011 for one month. This position allowed her to develop foundational skills in marketing and communications, contributing to her subsequent career in brand and integrated marketing.