Sara B
About Sara B
Sara B is a Senior Customer Marketing and CRM Specialist at Casper, where she focuses on optimizing customer engagement and campaign performance using Google Analytics and Klaviyo. She has a background in Communications from the University of Hartford and previously managed online marketing at Manhattan Fruitier.
Work at Casper
Sara B serves as the Senior Customer Marketing & CRM Specialist at Casper, a position she has held since 2022. In this role, she focuses on optimizing customer engagement and campaign performance using Google Analytics. She has implemented a comprehensive referral program aimed at enhancing customer acquisition and retention. Additionally, she manages cross-functional teams to execute omnichannel marketing strategies and utilizes Klaviyo for advanced email marketing automation and segmentation.
Education and Expertise
Sara B earned a Bachelor of Arts degree in Communications with a focus on Mass Media and Advertising from the University of Hartford. This educational background provides her with a solid foundation in marketing principles and strategies, which she applies in her current role at Casper.
Background
Before joining Casper, Sara B worked as the Online Marketing Manager at Manhattan Fruitier from 2013 to 2022. During her nine years there, she developed various marketing strategies to enhance the company's online presence. Earlier in her career, she served as the Operations Manager at Capify Australia for five months in 2010, where she gained experience in operational management.
Achievements
At Casper, Sara B has developed and executed direct mail campaigns as part of the company's customer retention strategy. Her work in implementing a referral program has also contributed to improved customer acquisition and retention metrics.