Shadiyat Ajao
About Shadiyat Ajao
Shadiyat Ajao is an Ecommerce Specialist at Casper, where he has worked since 2023, focusing on SEO strategies and content marketing. He has a diverse background in marketing and analysis, with previous roles at Casper and other organizations.
Work at Casper
Shadiyat Ajao has been serving as an Ecommerce Specialist at Casper since 2023. In this role, Ajao executes SEO strategies and manages the roadmap of initiatives aimed at increasing traffic, revenue, and visibility for Casper.com. Ajao also developed a blog content marketing strategy in collaboration with agency partners to enhance Casper's audience reach. Prior to this position, Ajao held various roles at Casper, including Senior Quality Analyst from 2020 to 2022, Quality Analyst from 2018 to 2020, and Customer Experience Specialist from 2016 to 2018.
Education and Expertise
Shadiyat Ajao holds a Bachelor of Arts (BA) in Environmental Science and Science, Technology, & Society from Colby College, where Ajao studied from 2011 to 2015. Ajao furthered education by earning a Master of Fine Arts (MFA) in Creative Writing from The New School, completing the program from 2019 to 2021. This educational background supports Ajao's expertise in ecommerce, SEO strategies, and content marketing.
Background
Before joining Casper, Shadiyat Ajao gained diverse experience through various internships and positions. Ajao worked as a Marketing Intern at Barley + Oats for three months in 2016 and as a New Product Development Intern at sweetriot for two months in 2014. Ajao also held roles at Colby College as a Music Department Office Clerk and Research Assistant, and at Dig Inn Seasonal Market as an Operations Intern. Additionally, Ajao interned at the Atlanta Botanical Garden as a Conservation Intern in 2012.
Achievements
During Shadiyat Ajao's tenure at Casper, Ajao has been responsible for maintaining and optimizing the blog infrastructure, which is hosted on WordPress. Ajao's work in developing a blog content marketing strategy has contributed to expanding Casper's audience reach. Ajao's previous roles at Casper also included responsibilities that enhanced customer experience and quality assurance.