Soo Lee
About Soo Lee
Soo Lee is a Market Manager with extensive experience in the retail and cannabis sectors. She has played key roles in training and store openings, contributing to the success of brands like Tokyo Smoke and Casper.
Work at Casper
Soo Lee has been serving as a Market Manager at Casper since 2019. In this role, she is responsible for overseeing market operations and implementing strategies to enhance brand presence in Canada. Her experience in retail management and training contributes to her effectiveness in this position.
Previous Experience at DAVIDsTEA
Before joining Casper, Soo Lee worked at DAVIDsTEA as a Certified Trainer from 2011 to 2017. During her six years in British Columbia, she developed training programs and facilitated the onboarding of new employees, enhancing the overall customer experience.
Role at Tokyo Smoke and Tweed
Soo Lee played a significant role in the opening of 24 new stores for Tokyo Smoke and Tweed within a span of seven months. She served as a Training Specialist, contributing to the development of a role-based training program for store team members and participating in the launch of an intranet platform for the Tweed retail banner.
Education and Expertise
Soo Lee studied at the University of Victoria, where she earned a degree in Biology/Biological Sciences. Her educational background provides her with a strong foundation in scientific principles, which she applies in her professional roles, particularly in the cannabis industry.
Panelist and Media Engagement
Soo Lee has served as a cannabis expert panelist for the Women and Weed panel in Toronto, educating over 300 audience members. She was also featured in Vice Media's Open session interview series, where she shared her insights and expertise in the cannabis sector.