Sydney Doerge
About Sydney Doerge
Sydney Doerge is a Specialist in Commercial Marketing and Consumer Insights at Casper, where she has led significant media campaigns and initiated the Consumer Insights function. She holds a Bachelor's degree from Bowdoin College and has previous experience at BBDO New York and MKG - Experiential Marketing.
Work at Casper
Sydney Doerge currently serves as a Specialist in Commercial Marketing and Consumer Insights at Casper, a position held since 2021. In this role, she initiated the Consumer Insights function, which focuses on understanding consumer needs in the sleep category. She has launched over 45 media campaigns between 2022 and 2023, supporting both retail and wholesale businesses. Additionally, she led Casper's email program from Q2 2021 to Q2 2022, managing a subscriber list exceeding 2 million, which contributed to approximately 20% of weekly eCommerce revenue.
Education and Expertise
Sydney Doerge earned her Bachelor's degree in Government & Legal Studies and Sociology from Bowdoin College, where she studied from 2015 to 2019. Prior to that, she completed her high school education at Lake Forest Academy from 2011 to 2015. Her academic background provides a foundation for her expertise in consumer insights and marketing strategies within the commercial sector.
Background in Marketing
Before her current role at Casper, Sydney worked as an Account Executive at BBDO New York from 2019 to 2021. In this position, she gained experience in managing client accounts and developing marketing strategies. Earlier in her career, she served as a Production Intern at MKG - Experiential Marketing for three months in 2017 and completed an Integrated Marketing Internship at Casper in 2018.
Achievements in Consumer Insights
At Casper, Sydney has completed an in-depth analysis of the mattress consumer journey and conducted a quantitative analysis of the pillow assortment using data from over 900 customers. She collaborates with the Data and Analytics team to refine measurement approaches across all channels and media campaigns, enhancing the effectiveness of marketing initiatives.
Media Campaign Development
Sydney conceptualized more than 10 media tests across new channels, including YouTube, retargeting display, and streaming TV. Her efforts in developing digital content strategies have benefited over 50 partners, focusing on wholesale product detail and brand pages. This work demonstrates her ability to innovate within the marketing landscape.