Torrie Belknap
About Torrie Belknap
Torrie Belknap serves as the Vice President of Digital Marketing at Casper, having previously held key marketing roles at various companies including Bright Cellars and Tuft & Needle. With a strong background in digital marketing, she specializes in site optimization, social marketing, and eCommerce strategies.
Current Role at Casper
Torrie Belknap serves as the Vice President of Digital Marketing at Casper, a position she has held since 2024. In this role, she is responsible for leading digital marketing strategies to enhance the brand's online presence and drive eCommerce performance. Her expertise in site optimization and social marketing supports Casper's initiatives to engage customers effectively across various digital channels.
Previous Experience in Digital Marketing
Prior to joining Casper, Torrie Belknap held several significant positions in digital marketing. She was the Chief Marketing Officer at Bright Cellars from 2023 to 2024, where she focused on marketing strategies in a remote capacity. Additionally, she owned VLB Consulting from 2019 to 2022, providing marketing consulting services. Her experience also includes roles at Tuft & Needle as VP of Marketing and ALEX AND ANI, where she progressed from Sr. Coordinator of Ad Operations to Manager of Digital Marketing.
Education and Training
Torrie Belknap has a solid educational background in marketing and design. She earned a Bachelor of Business Administration with a focus on Marketing and Radio, TV, Film from the University of Wisconsin-Madison, completing her studies from 2005 to 2010. Additionally, she studied Web Design at the Rhode Island School of Design, obtaining a Web & Interactive Design Certificate from 2011 to 2013. She also attended the ACCENT Paris Center, further enriching her educational experience.
Skills and Expertise in Digital Marketing
Torrie Belknap possesses a range of skills that enhance her effectiveness in digital marketing. She is skilled in site optimization and social marketing, which she leverages to improve online presence and engagement. Her expertise extends to Search Engine Optimization (SEO) and Google AdWords, allowing her to contribute to successful digital marketing campaigns. Additionally, she has developed full-funnel strategies across various channels, demonstrating her ability to enhance eCommerce site performance.
Career Progression and Roles
Torrie Belknap's career in digital marketing showcases a progressive trajectory through various roles. She began her career at Working Planet Marketing Group, where she worked as an Account Manager and later as an Account Director. Her experience at ALEX AND ANI further solidified her marketing skills. Over the years, she has taken on leadership roles, including her tenure as VP of Marketing at Tuft & Needle, leading to her current position at Casper.