Will George
About Will George
Will George is a Product Information Manager at Casper, where he has worked since 2021. He has a background in photography and experience in managing product information across various digital platforms.
Work at Casper
Will George has served as the Product Information Manager at Casper since 2021. In this role, he is responsible for managing the flow of product information across various digital platforms. His expertise includes working with Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Product Information Management (PIM), Content Management Systems (CMS), and checkout systems. He operates within the New York City Metropolitan Area, contributing to Casper's mission of enhancing customer experiences through effective product information management.
Previous Experience at Williams-Sonoma, Inc.
Before joining Casper, Will George worked as a Product Information Manager at Williams-Sonoma, Inc. from 2018 to 2021. During his three years in the San Francisco Bay Area, he focused on optimizing product information processes to improve both B2B and B2C site experiences. His role involved ensuring accurate and timely product data dissemination across digital channels.
Background in Digital Marketing and Technical Services
Will George began his career at Cycling Sports Group, where he held multiple positions. He worked as a Global Digital Marketing Specialist from 2016 to 2018, focusing on enhancing digital marketing strategies. Prior to that, he served as a Technical Service Representative from 2014 to 2016. His experiences in these roles contributed to his understanding of product information management and digital marketing.
Education and Expertise
Will George earned a Bachelor of Fine Arts (B.F.A.) in Photography from the School of Visual Arts. His educational background complements his professional experience, particularly in managing product information across digital platforms. He specializes in the integration of various systems, including PLM, ERP, PIM, CMS, and checkout systems, enhancing the efficiency of product information flow.