Amanda Mac Leod
About Amanda Mac Leod
Amanda Mac Leod serves as the Chief Marketing Officer at CAST AI, bringing extensive experience in marketing from previous roles at companies like Lumos Labs and HashiCorp. She specializes in developing integrated marketing campaigns and employs a data-driven approach to enhance marketing effectiveness.
Current Role at CAST AI
Amanda Mac Leod serves as the Chief Marketing Officer at CAST AI, a position she has held since 2023. Based in Chicago, Illinois, she is responsible for developing and implementing marketing strategies that align with the company's goals. Her role involves leading integrated marketing campaigns and enhancing customer engagement across various platforms.
Previous Experience in Marketing
Prior to her current role, Amanda held several marketing positions at various companies. She worked at Jeli.io as VP of Marketing for 10 months in 2022-2023. Before that, she spent a year at HashiCorp as Sr. Director of Worldwide Marketing for the Enterprise Segment. Her experience at HashiCorp also includes roles as Director and Associate Director of Worldwide Marketing, contributing to her extensive background in enterprise marketing.
Career at Lumos Labs (Lumosity)
Amanda Mac Leod has a significant history with Lumos Labs (Lumosity), where she worked in various marketing roles from 2011 to 2016. She started as Office Manager, then transitioned to Senior Marketing Manager, and later served as Marketing Manager. Her tenure at Lumosity provided her with a strong foundation in marketing strategies and brand development.
Educational Background
Amanda studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts degree in Geography with an emphasis on Environmental Studies. Her education spanned from 2003 to 2007, equipping her with analytical skills that she applies in her marketing career.
Marketing Philosophy and Approach
Amanda employs an analytical, data-driven approach to marketing, focusing on enhancing efficacy during hyper-growth phases. She emphasizes the importance of brand in product marketing and customer loyalty, aiming to amplify every touchpoint in the customer journey to enhance purchasing paths and expand relationships.