Amanda Mac Leod
About Amanda Mac Leod
Amanda Mac Leod serves as the Chief Marketing Officer at CAST AI, bringing extensive experience in marketing and brand management from her previous roles at various tech companies, including HashiCorp and Lumos Labs. She employs a data-driven approach to enhance marketing effectiveness and emphasizes the importance of design and customer loyalty in her strategies.
Work at CAST
Amanda Mac Leod serves as the Chief Marketing Officer at CAST AI since 2023. In this role, she focuses on enhancing marketing strategies and initiatives within the organization. Her responsibilities include developing integrated marketing campaigns tailored to specific customer segments and amplifying customer touchpoints to improve purchasing paths and relationships.
Previous Experience in Marketing
Prior to her current position, Amanda held various marketing roles at HashiCorp. She worked as Director of Worldwide Marketing (Enterprise Segment) from 2019 to 2021, and previously as Associate Director and Marketing Manager in the same segment. Her tenure at HashiCorp emphasized her analytical and data-driven approach to marketing during hyper-growth phases.
Career at Lumos Labs
Amanda began her career at Lumos Labs (Lumosity), where she held several positions including Office & Events Manager, Marketing Manager, and Senior Marketing Manager from 2011 to 2016. Her experience at Lumos Labs contributed to her understanding of brand importance in product marketing and customer loyalty.
Educational Background
Amanda studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts degree in Geography with an emphasis in Environmental Studies from 2003 to 2007. This educational background provided her with a strong foundation for her analytical skills and understanding of environmental issues.
Professional Skills and Focus
Amanda employs an analytical, data-driven approach to enhance marketing efficacy. She believes in maintaining high standards across all marketing aspects, including communications, design, and user experience. Her focus on developing integrated marketing campaigns and enhancing customer journeys reflects her commitment to effective marketing practices.