Matt Larson, MBA
About Matt Larson, MBA
Matt Larson, MBA, serves as the Associate Director of Marketing for Managed Care at Castle Biosciences, Inc., where he leads marketing initiatives in dermatological cancers, esophageal cancer, and mental health. He has extensive experience in healthcare marketing and management, having held various roles at notable companies such as Hologic, Inc., Roche Diagnostics, and sanofi-aventis.
Current Role at Castle Biosciences
Matt Larson serves as the Associate Director of Marketing - Managed Care at Castle Biosciences, Inc. since 2022. In this role, he leads marketing initiatives that emphasize evidence development and patient advocacy, particularly in the areas of dermatological cancers, esophageal cancer, and mental health. His responsibilities include engaging with Key Opinion Leaders (KOLs) and participating in legislative efforts related to market access and managed care.
Previous Experience at Hologic, Inc.
Prior to his current position, Larson worked at Hologic, Inc. from 2013 to 2019. He held the role of Regional Manager of Health Economics & Payer Relations for three years, followed by a position as Regional Sales Director for another three years. His experience in these roles contributed to his understanding of healthcare marketing and payer relations.
Experience at Roche Diagnostics
Larson's career includes significant experience at Roche Diagnostics, where he worked from 2011 to 2013 as the Regional Payer & Channel Business Manager and from 2009 to 2011 as a Medical Device Sales Executive. His roles involved managing payer relationships and channel strategies, which enhanced his expertise in the healthcare market.
Educational Background
Matt Larson earned a Bachelor of Science in Business Administration and Management from Corban University, completing his studies from 2001 to 2005. He later pursued a Master of Business Administration (MBA) at Marylhurst University, where he studied Marketing from 2011 to 2013. This educational background has equipped him with a solid foundation in business and marketing principles.
Expertise in Healthcare Marketing
Larson utilizes his expertise in gene expression profiling, proteomics, and genomics to enhance marketing strategies within the healthcare sector. His knowledge in these areas supports his efforts in developing effective marketing initiatives that align with the needs of managed care and patient advocacy.