Kevin Thornton

Kevin Thornton

Associate Director, Social & Content @ Castor

About Kevin Thornton

Kevin Thornton serves as the Associate Director of Social & Content at Castor, where he focuses on team development and cross-departmental collaboration. He has extensive experience in digital marketing and social media, having held various roles at organizations such as PRA Health Sciences and Science 37.

Current Role at Castor

Kevin Thornton serves as the Associate Director of Social & Content at Castor since 2024. In this role, he focuses on developing team skills and creating impactful content. He is responsible for nurturing partnerships with subject matter experts to leverage their expertise for thought leadership content. Additionally, he works on building cross-departmental relationships to ensure alignment and coordination of marketing objectives.

Previous Experience in Digital Marketing

Prior to his current position, Kevin worked at Science 37 as a Senior Digital Marketing Manager, focusing on patient engagement and later on the commercial team from 2021 to 2024. His role involved creating platform-specific content to address business challenges through strategic digital marketing. He also held the position of Content and Social Media Manager at PRA Health Sciences, where he managed social media strategies and content development.

Educational Background

Kevin Thornton has a diverse educational background. He is currently pursuing a Master of Science in Creative Commercial Communications at Technological University Dublin. He also holds a Post Graduate Diploma in Creative Advertising & Digital Communications and a Post Graduate Certificate in Strategic Digital Marketing from the same institution. Additionally, he earned a Certificate in Sports Marketing from Columbia University and a BSc. in Health Science from the Royal College of Surgeons in Ireland.

Experience in Sports and Health Communication

Kevin has extensive experience in sports and health communication. He co-founded the Frances Thornton Memorial Galway Bay Swim at Cancer Care West, where he served as Project Manager for 13 years. He also worked as a Digital Marketing and Events Officer at Gymnastics Ireland, where he managed marketing initiatives in the sports sector. His early career included roles as a Physiotherapist at The Physio Company and the National Rehabilitation Hospital.

Consulting and Agency Experience

Kevin has worked in various consulting and agency roles, including as a Social Media Consultant at Goosebump Ltd and as a Social & Content Manager at Folk VML. He also contributed to JWT Dublin, collaborating with global brands such as Liberty Mutual and Vodafone to deliver advertising campaigns that supported sports sponsorships. His experience spans across content creation, social media management, and strategic marketing.

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