Owen Duffey
About Owen Duffey
Owen Duffey is a Content Marketing Manager at Castor, where he focuses on storytelling and data analytics to enhance brand messaging. He has previous experience in marketing roles at ICON plc and PRA Health Sciences, and holds a Bachelor's degree in Advertising from Temple University.
Current Role at Castor
Owen Duffey serves as the Content Marketing Manager at Castor, a position he has held since 2022. In this role, he focuses on developing a comprehensive content strategy that aligns with the company's overall marketing goals. He utilizes advanced data analytics to optimize content performance and engagement, ensuring that marketing efforts are data-driven and effective. Additionally, he actively collaborates with cross-functional teams to create cohesive marketing campaigns.
Previous Experience at ICON plc
Prior to his current role, Owen worked at ICON plc as a Media Specialist from 2020 to 2022. During his two years in this position, he was based in Blue Bell, Pennsylvania. His responsibilities included managing media-related tasks and contributing to the company's marketing initiatives.
Experience at PRA Health Sciences
Owen Duffey held multiple roles at PRA Health Sciences. He started as a Strategic Marketing Intern from 2017 to 2018, where he gained foundational experience in marketing strategies. He then transitioned to a Partner, Global Marketing position from 2019 to 2020, contributing to global marketing efforts for one year in Blue Bell, Pennsylvania.
Education and Expertise
Owen studied at Temple University, where he earned a Bachelor's degree in Advertising - Media Planning from 2015 to 2019. His academic background provides a strong foundation for his work in content marketing, particularly in storytelling to enhance brand messaging and audience connection.
Market Research and Trends
At Castor, Owen regularly conducts market research to identify emerging trends and opportunities within the content marketing landscape. This proactive approach allows him to stay ahead of industry developments and adapt strategies accordingly.