Alexandra Flack
About Alexandra Flack
Alexandra Flack is the Director of Digital Communications at Catalyst Inc., where she specializes in web and social analytics to enhance digital communication strategies. With a background in communication studies and extensive experience in digital communications, she focuses on optimizing paid social media campaigns for increased engagement.
Work at Catalyst Inc.
Alexandra Flack has been serving as the Director of Digital Communications at Catalyst Inc. since 2021. In this role, she specializes in web and social analytics, focusing on interpreting data to enhance digital communication strategies. Prior to her current position, she worked at Catalyst Inc. as a Senior Associate in Digital Communications from 2018 to 2021 and as an Associate in Digital Communications from 2016 to 2018. Her progressive roles within the company reflect her expertise in digital communication and analytics.
Education and Expertise
Alexandra Flack holds a Bachelor of Arts (BA) in Communication Studies from Wilfrid Laurier University, where she studied from 2010 to 2014. Additionally, she is pursuing a Postgraduate Certificate in Public Relations at Humber College, which she began in 2015. Her educational background provides a solid foundation for her expertise in digital communications, particularly in paid social media and optimizing advertising campaigns.
Background
Before joining Catalyst Inc., Alexandra Flack gained experience as a Corporate Communications Intern at The Hospital for Sick Children in 2015. This internship lasted for three months and took place in the Toronto, Canada Area. Her early career experiences contributed to her development in corporate communication strategies and strengthened her skills in writing and editing.
Skills in Digital Communication
Alexandra Flack possesses strong skills in writing and editing, which are essential for effective corporate communication strategies. Her specialization in web and social analytics allows her to interpret data effectively, leading to improved digital communication outcomes. Additionally, her focus on optimizing paid social media advertising campaigns enhances engagement and reach for the organizations she works with.