Viridiana Garza, MSc
About Viridiana Garza, MSc
Viridiana Garza, MSc, serves as a Customer Success Coach at Catalyst Software and has extensive experience in customer success and business development across various international markets. She has held positions at notable companies such as GRAPHISOFT, Procore Technologies, and Google, and possesses advanced proficiency in German.
Work at GRAPHISOFT
Viridiana Garza currently serves as a Senior Account Executive at GRAPHISOFT in Austin, Texas. She has been in this role since 2024, contributing to the company's customer success initiatives. Her responsibilities include managing strategic accounts and ensuring client satisfaction within the architecture, engineering, and construction sectors.
Experience at Procore Technologies
Garza has extensive experience at Procore Technologies, where she held multiple roles. She worked as a Customer Success Manager for the LATAM region from 2019 to 2021 and later transitioned to a Senior Customer Success Manager from 2021 to 2022. Additionally, she served as an Account Executive for Mid Market & Majors in LATAM from 2022 to 2024. Her roles focused on enhancing customer engagement and retention in the construction management software space.
Educational Background
Garza holds a Bachelor of Science in Industrial Engineering from Tecnológico de Monterrey. She furthered her education with a Master of Science in Business Process Planning and Management from the University of Valencia. Additionally, she completed various courses at Stanford Continuing Studies, including Online Marketing: Search Engine Optimization and Negotiation Mastery.
International Work Experience
Garza has a diverse international work background, having worked in various countries including Mexico, Spain, Germany, and the United States. This experience has equipped her with a deep understanding of emerging markets, particularly in the mobile and technology sectors. Her roles have often involved customer success and marketing, focusing on Latin American markets.
Skills and Expertise
Garza possesses advanced proficiency in German, certified with a Zertifikat B2 by the Goethe Institut. She is skilled in strategic accounts and business development, with a particular focus on localization for Latin American markets. Her strong background in SaaS emphasizes customer success, retention, and engagement, making her a valuable asset in her field.