Adrienna Reed
About Adrienna Reed
Adrienna Reed is the Director of Events and Field Marketing at Catchpoint, where she leads demand generation campaigns and events. With a background in marketing and sales, she has held various roles at notable companies including EMC, Nokia, and Sonrai Security.
Current Role at Catchpoint
Adrienna Reed serves as the Director of Events and Field Marketing at Catchpoint, a position she has held since 2023. In this role, she leads a portfolio of demand generation campaigns and events, overseeing the entire process from ideation to execution and follow-up. Her responsibilities include strategizing marketing initiatives that align with the company's goals and ensuring effective communication with stakeholders.
Previous Experience in Marketing and Operations
Adrienna Reed has extensive experience in marketing and operations across various companies. She worked at EMC as an Associate Business Operations Analyst from 2012 to 2015, and at Nokia, Inc. as a Sales and Marketing Specialist from 2008 to 2011. Additionally, she held roles at Centrify Corporation, Skybox Security, and Cymulate, where she focused on field and channel marketing. Her diverse background has equipped her with a strong understanding of both marketing and sales functions.
Educational Background in Psychology
Adrienna Reed earned a Bachelor of Arts degree in Psychology from California State University, Chico, where she studied from 2000 to 2004. This educational background has contributed to her understanding of consumer behavior and marketing strategies, enhancing her effectiveness in her marketing roles.
Skills and Professional Philosophy
Adrienna Reed combines her marketing and sales expertise, particularly in field marketing, to drive successful campaigns. She enjoys working in high-stress situations while maintaining a calm and positive attitude. She believes in the importance of continuous learning and growth in her career, which reflects her commitment to professional development and adaptability in the marketing field.
Career Timeline and Progression
Adrienna Reed's career spans over a decade, with significant roles in various organizations. She began her career at Trolltech as a Sales Team and Office Assistant in 2007, followed by positions at Digia and Nokia. After her tenure at EMC, she continued to advance in field marketing roles at Equinix, Centrify Corporation, Skybox Security, and Cymulate. Her career trajectory demonstrates her dedication to the marketing profession and her ability to adapt to different market environments.