Erina Fischer
About Erina Fischer
Erina Fischer is the Sr. Director of Demand Generation and Marketing Operations at Catchpoint, where she has worked since 2022. She specializes in Account-Based Marketing strategies and has extensive experience in various marketing roles across the technology sector.
Work at Catchpoint
Erina Fischer serves as the Senior Director of Demand Generation and Marketing Operations at Catchpoint, a position she has held since 2022. Based in Portland, Oregon, she operates in a remote capacity. In her role, she is a key member of the Senior Leadership Team, where she focuses on demand generation and marketing operations. Fischer targets technology leaders across various sectors, including eCommerce, B2B technology, finance, and telecom. Her responsibilities include developing and implementing strategies to enhance the company's marketing efforts.
Previous Experience in Marketing
Prior to her current role at Catchpoint, Erina Fischer accumulated extensive experience in marketing and demand generation. She worked at Apptentive as the Senior Director of Marketing from 2017 to 2022, contributing to marketing initiatives in the Greater Seattle Area. Before that, she held positions at Chute and BrightRoll, focusing on demand generation and marketing operations. Her career began in digital marketing at the San Francisco Symphony, where she worked for one year. This diverse background has equipped her with a strong foundation in marketing strategies.
Education and Expertise
Erina Fischer earned a Bachelor of Science degree with a focus on Marketing and Communications from the University of Nevada, Reno. Her educational background supports her expertise in optimizing marketing technology stacks to enhance go-to-market strategies. She specializes in both inbound and outbound Account-Based Marketing (ABM) strategies, which are essential for targeting specific customer segments effectively. Fischer also emphasizes marketing and sales alignment to drive revenue growth in her professional endeavors.
Professional Affiliations
Erina Fischer has been a member of Revenue Collective since 2020. This professional network focuses on supporting revenue leaders in their careers. Her involvement in this organization reflects her commitment to continuous learning and professional development within the marketing and demand generation fields. Through her participation, she engages with other professionals to share insights and best practices.