Jinyu Qian
About Jinyu Qian
Jinyu Qian is the Director of Demand Generation at Catchpoint, where he focuses on creating integrated marketing programs for B2B SaaS tech start-ups. He has extensive experience in demand generation and marketing management, having previously held senior roles at Catchpoint, Revenue.io, and Combined.
Current Role at Catchpoint
Jinyu Qian currently serves as the Director of Demand Generation at Catchpoint, a position held since 2024. In this role, Qian focuses on creating integrated marketing programs tailored for B2B SaaS tech start-ups. The responsibilities include enhancing lead generation and nurturing existing leads through multi-channel programs and workflows. Qian's expertise in developing sales enablement tools aids in closing deals effectively.
Previous Experience at Catchpoint
Before becoming the Director of Demand Generation, Jinyu Qian worked at Catchpoint as the Senior Demand Generation Marketing Manager from 2021 to 2024. During this time, Qian contributed to the company's marketing strategies and initiatives, focusing on lead generation and marketing campaigns that supported the sales process.
Professional Background in Marketing
Jinyu Qian has extensive experience in marketing roles across various companies. Prior to Catchpoint, Qian worked as the Senior Campaign Marketing Manager at Revenue.io from 2020 to 2021. Additionally, Qian served as the Marketing Manager for Combined, focusing on B2B HCM and Payroll SaaS from 2017 to 2020. Qian also held the position of Destination Product Manager at Trip.com Group from 2014 to 2016.
Education and Qualifications
Jinyu Qian holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Hong Kong Baptist University, completed from 2008 to 2012. Qian furthered education by obtaining a Master of Public Administration from the University of Miami, which was achieved from 2012 to 2014. This educational background supports Qian's expertise in marketing and communication strategies.
Technical Skills and Specializations
Jinyu Qian possesses advanced skills in various marketing and technical tools, including HubSpot, Salesforce, WordPress, HTML, and CSS. These skills enable Qian to develop and implement effective marketing strategies and campaigns. Qian specializes in cross-functional collaboration, working closely with sales, product, customer success, and engineering teams to create actionable marketing initiatives.