Sarah Finchum

Sarah Finchum

Vice President Of International Sales @ Catchpoint

About Sarah Finchum

Sarah Finchum serves as the Vice President of International Sales at Catchpoint, a position she has held since 2023 in London, England. With over 20 years of experience in sales and leadership, she has held various roles at notable companies including Sprinklr, Salesforce, and Gigya.

Work at Catchpoint

Sarah Finchum serves as the Vice President of International Sales at Catchpoint, a position she has held since 2023. Based in London, England, she has been instrumental in driving international sales strategies and expanding the company's global footprint. Her role involves overseeing sales operations and fostering relationships with key clients to enhance customer experience and satisfaction.

Previous Experience in Sales

Prior to her current role, Finchum accumulated extensive experience in various sales positions. She worked at Sprinklr in multiple capacities, including Global Account Executive, Vice President of the Americas Northwest, Director of Sales for Northern California, and Vice President Enterprise for EMEA. Her tenure at Sprinklr spanned from 2013 to 2023, during which she developed significant expertise in customer experience management and strategic partnerships.

Sales Expertise and Methodology

Finchum specializes in driving six and seven-figure deals and utilizes the MEDDPICC sales methodology to enhance sales performance. Her expertise extends to consulting with IT, marketers, advertisers, eCommerce, customer service, and executives at enterprise companies and large brands, showcasing her ability to navigate complex sales environments effectively.

Education and Academic Background

Sarah Finchum holds a Bachelor of Science in Business Administration from Sonoma State University. She furthered her education at the University of Utah's David Eccles School of Business, where she studied Business Administration. This academic foundation has supported her extensive career in sales and leadership.

Leadership and Industry Impact

With over 20 years of experience in sales, leadership, and account management, Finchum focuses on building world-class enterprise software sales teams. Her leadership roles at various companies have contributed to her reputation as a knowledgeable figure in the sales industry, particularly in the technology sector.

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