Holly Powers
About Holly Powers
Holly Powers serves as the Institutional Donor Marketing Manager at Catholic Relief Services, where she emphasizes visual storytelling to highlight impactful global narratives. With previous roles at USAID and Ikamva Labantu, she combines her marketing expertise and passion for celebrating successes in a modern media landscape.
Work at Catholic Relief Services
Holly Powers serves as the Institutional Donor Marketing Manager at Catholic Relief Services, a position she has held since 2022. In this role, she focuses on developing marketing strategies aimed at institutional donors, emphasizing the importance of visual storytelling. Her work aims to highlight positive stories of individuals making a difference globally, aligning with the organization's mission to promote humanitarian efforts.
Previous Experience at USAID
Prior to her current role, Holly Powers worked as a Development Outreach and Communications Officer at USAID from 2015 to 2018. Based in the Pretoria Area, South Africa, she was responsible for enhancing communication strategies that showcased the agency's development efforts. Her experience at USAID contributed to her understanding of effective outreach and the importance of storytelling in the development sector.
Experience at University of Notre Dame
Holly Powers completed her MBA at the University of Notre Dame's Mendoza College of Business from 2009 to 2011. During her time in South Bend, Indiana, she focused on Marketing and International Entrepreneurial Development. This educational background provided her with a solid foundation in business principles and marketing strategies, which she applies in her current role.
Consulting Role at Ikamva Labantu
In 2011, Holly Powers worked as a Strategy Consultant for Ikamva Labantu in Cape Town, South Africa. This role lasted for two months and involved providing strategic insights to support the organization's mission. Her experience in this position contributed to her understanding of the challenges and opportunities within the nonprofit sector.
Advocacy for Visual Storytelling
Holly Powers is passionate about visual storytelling and advocates for celebrating successes in a manner that resonates emotionally with audiences. She emphasizes the importance of being mindful of modern media consumption habits, believing that imagery plays a crucial role in capturing audience attention and conveying the essence of achievements.