James Williams

Senior Director Of Channel Management @ CAVALLO

About James Williams

James Williams serves as the Senior Director of Channel Management at CAVALLO, where he emphasizes curiosity, learning, and relationship building. He has a diverse background in sales and project management, with previous roles at CAVALLO and 2/90 Sign Systems.

Work at CAVALLO

James Williams currently serves as the Senior Director of Channel Management at CAVALLO, a position he has held since 2022. His role is based in Grand Rapids, Michigan, and operates in a hybrid work environment. Prior to this, he worked as the Director of Custom Development at CAVALLO from 2021 to 2022. His tenure at CAVALLO has involved a focus on channel management strategies and fostering relationships within the industry.

Education and Expertise

James Williams earned a Bachelor of Science in Business Administration (BSBA) from Cornerstone University. He also holds an Associate's Degree in Graphic Design from Grand Rapids Community College. His educational background supports his expertise in business development and project management, enabling him to effectively address business challenges and identify growth opportunities.

Professional Background

James has a diverse professional background with extensive experience in sales, project management, and technical services. He previously worked at 2/90 Sign Systems in various managerial roles, including Manager of Inside Sales & Project Management, Manager of Technical Products and Services, and Manager of Field Operations. Additionally, he served as a Business Development professional at CQL, focusing on enterprise and eCommerce solutions.

Core Professional Values

James advocates for curiosity, enthusiastic learning, relationship building, and growth as essential professional values. These principles guide his approach to work and interactions with colleagues, customers, and partners, fostering a collaborative and innovative work environment.

Certifications and Skills

James holds an ASQ Certified Six Sigma Yellow Belt certification, which reflects his commitment to process improvement and operational excellence. His unique perspective and skill set have been developed through extensive experience with customers, partners, and vendors, both in office settings and in the field.

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