Olivia Kooiker

Product Designer @ CAVALLO

About Olivia Kooiker

Olivia Kooiker is a Product Designer with a Bachelor of Fine Arts in Graphic Design and Advertising from Central Michigan University. She has experience in user-centered design across various industries, including SaaS, healthcare, and automotive.

Work at CAVALLO

Olivia Kooiker currently serves as a Product Designer at CAVALLO, a role she has held since 2022. In this position, she applies her design expertise to create user-centered experiences. Prior to her current role, she worked as a Visual Designer at CAVALLO from 2020 to 2022, where she contributed to various design projects in the Grand Rapids Metropolitan Area.

Education and Expertise

Olivia Kooiker earned a Bachelor of Fine Arts Degree in Graphic Design & Advertising from Central Michigan University. Her educational background provides a strong foundation for her work in design, where she combines creativity with analytical thinking to address complex design challenges.

Background in Graphic Design

Olivia has a diverse background in graphic design, having worked in various capacities across multiple organizations. She was a Graphic Design Coordinator at Central Michigan University from 2015 to 2018. She also held positions at Macatawa Bank as a Graphic Designer and at LEAD Marketing Agency as both a Graphic Designer/Web Designer and a Senior Graphic Designer/UX Designer.

User Research and Design Strategy

Olivia conducts user research to identify user needs and pain points, which informs her design decisions. She utilizes a strategic mindset to ensure that her design choices are supported by data and user insights. Her experience spans industries such as SaaS, healthcare, and automotive, allowing her to create user-centered experiences tailored to specific market needs.

Professional Experience Timeline

Olivia Kooiker's professional experience includes significant roles in graphic design and user experience. She worked at Central Michigan University from 2015 to 2018, followed by a position at Macatawa Bank in 2017. She then joined LEAD Marketing Agency from 2018 to 2020 before returning to CAVALLO in 2022. This timeline reflects her continuous growth and development in the design field.

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