Kelley De Marchi
About Kelley De Marchi
Kelley De Marchi serves as the Director of Corporate Events at CBORD, where she has worked since 2004. With over 20 years of experience in B2B SaaS marketing, she leads Asia-Pacific marketing initiatives and develops content to enhance brand recognition.
Work at CBORD
Kelley De Marchi has served as the Director of Corporate Events at CBORD since 2004. In this role, she has been instrumental in leading the Asia-Pacific marketing initiatives for the corporate office located in Australia. Kelley also acts as a corporate consultant for the annual User Group Conference, where she contributes to the planning and execution of events that engage customers and stakeholders. Her responsibilities include guiding CBORD's global marketing strategy and execution, ensuring that the company's marketing efforts align with its overall business objectives.
Education and Expertise
Kelley De Marchi studied at Le Moyne College, where she earned a Bachelor of Science degree in Marketing from 2001 to 2004. With over 20 years of experience in B2B SaaS marketing, she has developed a deep understanding of the industry. Her expertise encompasses various aspects of marketing, including content development, brand recognition, and strategic planning. Kelley has a proven track record in crafting thought leadership content, which includes webinars, articles, blog posts, videos, advertisements, and social media.
Background
Kelley De Marchi has built a career in marketing and corporate events, focusing on the B2B SaaS sector. Her tenure at CBORD has allowed her to gain extensive experience in developing and implementing marketing strategies that resonate with diverse audiences. Based in Syracuse, New York, she has leveraged her educational background and professional skills to enhance the company's visibility and engagement in the marketplace.
Achievements
Throughout her career, Kelley De Marchi has made significant contributions to CBORD's marketing initiatives. She develops and implements thought leadership content that enhances brand recognition and engages customers. Her ability to craft memorable experiences through creative storytelling has positioned her as a key player in the company's marketing efforts. Additionally, she serves as a Corporate Advisor for the Customer Advisory Board, further demonstrating her commitment to fostering customer relationships and driving strategic initiatives.