Alessandra Tatoni
About Alessandra Tatoni
Alessandra Tatoni is the Head of PM Sales Management & Digital Transformation at CBRE Italy, where she has worked since 2023. She has a strong background in business development and marketing, with significant experience in the Pharma & Healthcare sector and a history of leadership roles at Virgin Active and CBRE.
Current Role at CBRE Italy
Alessandra Tatoni serves as the Head of PM Sales Management & Digital Transformation at CBRE Italy. She has held this position since 2023, contributing to the company's strategic initiatives in project management and digital transformation. Her role involves overseeing sales management processes and implementing digital solutions to enhance operational efficiency.
Previous Experience at CBRE Global Workplace Solutions
Prior to her current role, Tatoni worked at CBRE Global Workplace Solutions (GWS) EMEA in various capacities. She served as the Business Unit Director for Local FM from 2019 to 2020 and as the Business Development Director for Italy from 2021 to 2022. Additionally, she has been the Sales & Marketing Director for Italy and DE&I Champion since 2022, focusing on business development in the Pharma & Healthcare sector.
Career at Virgin Active
Tatoni has extensive experience in the fitness industry, having worked at Virgin Active for 12 years. She held the position of Sales Corporate Manager/Business Manager for Central South Italy and later served as General Manager for a decade. In these roles, she oversaw significant operational and strategic initiatives, contributing to the company's growth in the region.
Educational Background
Alessandra Tatoni studied at Sapienza Università di Roma, where she earned a Laurea in Lettere with a focus on Discipline dello spettacolo from 1994 to 1998. She also obtained a Master's degree in Comunicazione d'impresa from Cogno & associati between 1999 and 2001. Additionally, she served as Cultore della materia at Università degli Studi Roma Tre from 2001 to 2005.
Marketing and Communication Expertise
Tatoni has extensive experience in marketing and communication, having held various high-level roles throughout her career. Her background includes working as an Account Manager at McCann from 2000 to 2003, where she developed her skills in client management and strategic marketing initiatives.