Martin Farrell
About Martin Farrell
Martin Farrell is a Salesforce Pardot Administrator currently working at CCC Intelligent Solutions in Chicago, Illinois, and has extensive experience in marketing and project management across various companies. He also serves as a Senior Music Director and Instructor at School of Rock in Plainfield, Illinois.
Work at CCC Intelligent Solutions
Martin Farrell has been employed at CCC Intelligent Solutions as a Salesforce Pardot Administrator since 2020. In this role, he has developed a comprehensive marketing funnel from scratch using Pardot and Salesforce. He has configured and set up Engagement History and B2BMA Analytics Dashboards, showcasing his advanced skills in analytics and data interpretation. His work involves transitioning Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) to Closed Won, indicating a deep understanding of the sales pipeline process.
Previous Experience at Ferrilli
Before joining CCC Intelligent Solutions, Martin worked at Ferrilli as a Senior Marketing Consultant for eight months in 2019. His role involved providing marketing consultancy services, leveraging his expertise in Salesforce and marketing automation. This position contributed to his professional growth and understanding of marketing strategies within the technology sector.
Professional Background in Marketing
Martin has a diverse background in marketing and project management. He served as a Salesforce and Pardot Marketing Consultant at Zeus Strategy for two months in 2019. Additionally, he held the position of Demand Generation Intern at Slack and Company for six months in 2018. His earlier roles include being a Project Manager and Consultant at BlueSoHo from 2013 to 2018, and a Senior Production Coordinator at McGraw-Hill Education from 2009 to 2013.
Education and Expertise
Martin holds a Bachelor of Arts in Creative Writing from the University of Illinois at Chicago, completed in 1997. He has pursued further education in marketing automation through Trailhead by Salesforce, achieving the Pardot Admin certification. Additionally, he studied Web Design-Coding at Aquent Gymnasium and received a certificate in 2013. His technical skills include proficiency in HTML/CSS templates and experience integrating platforms such as Wordpress, Salesforce, Bizzabo, and Zapier.
Role at School of Rock
Since 2014, Martin has also been involved with the School of Rock as a Senior Music Director and Instructor for guitar, bass, and keys. This role highlights his passion for music and education, allowing him to share his expertise with students in Plainfield, IL. His long-term commitment to this position demonstrates his dedication to fostering musical talent and education.