Mike Kolb
About Mike Kolb
Mike Kolb serves as the Vice President of Digital Marketing at CCC Intelligent Solutions, where he has worked since 2017. He has a strong background in product management and digital marketing, with expertise in consumer experience and technology innovation.
Work at CCC Intelligent Solutions
Mike Kolb has served as the Vice President of Digital Marketing at CCC Intelligent Solutions since 2017. Based in Chicago, Illinois, he has contributed to the company's digital marketing strategies for over seven years. His role involves enhancing the company's online presence and optimizing digital marketing initiatives to align with corporate objectives.
Education and Expertise
Mike Kolb studied at Emory University, completing a Professional Development Program in Strategic Business Management, where he achieved certification from 2009 to 2010. He also holds a Bachelor of Arts degree in Communications with a focus on Broadcast Media from the University of Iowa. His educational background supports his expertise in digital marketing and product management.
Background in Automotive and Digital Retailing
Prior to his current position, Mike Kolb held significant roles in the automotive sector. He worked as the Director of Product Planning at Cox Automotive from 2015 to 2017 and as the Director of Product Management at Autotrader US for 15 years, from 2000 to 2015. His experience includes a foundational role as a Market Analyst at United Parcel Service from 1996 to 2000.
Achievements in Digital Marketing
Mike Kolb possesses a deep understanding of purchase path optimization and consumer notifications, particularly within the automotive and digital retailing sectors. He specializes in planning and developing cross-channel experiences, focusing on location-based services and geo-targeting. His expertise extends to product lifecycle management and software development lifecycle management.
Skills in User Experience and Monetization Strategies
Mike Kolb has extensive knowledge in user experience and digital media, aligning solutions with corporate strategy and revenue plans. He specializes in monetization strategies and agile product development, emphasizing consumer experience. His skills contribute to innovative approaches in digital marketing and product management.