Mariama Holman
About Mariama Holman
Mariama Holman serves as the Executive Director of Reporting and Analytics Systems Strategy at CCS Fundraising, where she has worked since 2021. She has a diverse background in nonprofit fundraising, marketing research, and data management, supported by advanced degrees in business and arts administration.
Work at CCS Fundraising
Mariama Holman has been serving as the Executive Director of Reporting and Analytics Systems Strategy at CCS Fundraising since 2021. In this role, she has developed new employee-driven data visualization tools and data management practices. Holman leads change management and Agile processes to enhance data-driven decision-making within nonprofit organizations. Prior to her current position, she worked at CCS Fundraising as Executive Director from 2019 to 2021 and as Assistant Director from 2018 to 2019.
Education and Expertise
Mariama Holman holds multiple degrees, including a Bachelor of Science in Business Enterprise Management and Art History from Wake Forest University. She also earned a Master of Business Administration (MBA) and a Master of Arts in Administration from Southern Methodist University - Cox School of Business. Additionally, she studied Social Impact and Public Governance at Università Bocconi. Her educational background supports her unique interdisciplinary approach that combines adtech, consumer products channel marketing, and marketing research to improve nonprofit fundraising strategies.
Background
Mariama Holman's professional background includes diverse roles in various organizations. She began her career as a Management Trainee at CROSSMARK from 2012 to 2014. She then worked as a Digital Marketing Analyst at MultiView for two years. Holman has also held positions as a Brand Planner at The Richards Group, a Graduate Consultant at Impact Hub Milano, and an Analyst Fellow at HR&A Advisors. Her internships include roles at the City of Dallas Office of Cultural Affairs, Theatre Development Fund, Americans for the Arts, and The Dallas Opera.
Achievements
Throughout her career, Mariama Holman has contributed to the development of innovative strategies in nonprofit fundraising. She has provided insights on using databases for fundraising success, showcasing her expertise in data management and analytics. Her leadership in implementing data-driven decision-making processes has significantly impacted the organizations she has worked with, particularly in enhancing their fundraising capabilities.