Michal Janczewski
About Michal Janczewski
Michal Janczewski serves as the Head of Influencer Relations at CD PROJEKT RED, where he has worked since 2014. With over 15 years of experience in communication and influencer relations, he has developed global campaigns and collaborated with creators from over 25 markets.
Work at CD Projekt Red
Michal Janczewski has served as the Head of Influencer Relations at CD Projekt Red since 2014. In this role, he has been responsible for developing and managing relationships with influencers across various platforms. His work has involved collaborating with creators, streamers, celebrities, and bloggers from over 25 markets on six continents. Janczewski's focus on influencer engagement has contributed to the company's marketing strategies and outreach efforts.
Previous Experience at VMLY&R
Prior to joining CD Projekt Red, Michal Janczewski worked at VMLY&R as the Influencer Relations Lead from 2011 to 2014. During his three years at the agency, he built global campaigns that reached millions of people and set world records. His experience at VMLY&R provided him with a strong foundation in influencer marketing and campaign management.
Education and Expertise
Michal Janczewski studied at Uniwersytet SWPS, where he earned a Master of Arts in Cultural Studies from 2004 to 2011. His educational background has equipped him with knowledge in communication and cultural dynamics, which he applies in his professional career. With over 15 years of experience in communication, public relations, advertising, social media, journalism, and influencer relations, Janczewski has developed a diverse skill set that supports his current role.
Background in Journalism
Before his career in influencer relations, Michal Janczewski completed an internship at Marquard Media Polska as an editor for CKM from 2006 to 2007. This experience in journalism provided him with insights into content creation and editorial processes, which are valuable in his current role in managing influencer partnerships.
Published Author
In addition to his professional roles, Michal Janczewski is a published author. His work in writing complements his expertise in communication and public relations, allowing him to engage with audiences through various mediums.