Michał Platkow Gilewski
About Michał Platkow Gilewski
Michał Platkow Gilewski serves as the Vice President of PR & Communication at CD PROJEKT RED, where he has worked since 2022. He has extensive experience in public relations and communication, having held various roles within the company and other organizations over the past two decades.
Work at CD Projekt Red
Michał Platkow Gilewski has held multiple roles at CD Projekt Red since joining the company shortly after the release of the PC version of The Witcher 2: Assassins of Kings. He currently serves as the Vice President of PR & Communication, a position he has held since 2022. Prior to this role, he was the Director of Public Relations & Global Communication from 2015 to 2022. He also served as the Head of Global Communication for a brief period in 2015 and as the Head of Marketing from 2011 to 2014. In his current role, he oversees all studio interactions with players, media, and influencers.
Education and Expertise
Michał Platkow Gilewski holds a Master's degree in Business, Management, Marketing, and Related Support Services from Wyższa Szkoła Przedsiębiorczosci i Zarządzania im. L. Koźmińskiego w Warszawie, where he studied from 1997 to 2002. He also completed a postgraduate program in business psychology at Kozminski University in 2004. Additionally, he participated in an exchange program at SKEMA Business School in 2001, focusing on Marketing. His educational background supports his extensive experience in public relations and communication.
Background
Before joining CD Projekt Red, Michał Platkow Gilewski worked in various roles that contributed to his expertise in communication and marketing. He served as an Account Manager at Communication Unlimited from 2003 to 2004 and as a Print Manager at ALTAVIA from 2004 to 2006. He also held the position of Key Account Director at Active.pl for a short period in 2009 and worked as a Partner Manager at Loyalty Partner from 2009 to 2011. His diverse background in different companies has equipped him with a broad skill set in communication strategies.
Achievements
Michał Platkow Gilewski has made significant contributions to CD Projekt Red, particularly in enhancing the company's public relations and communication strategies. His leadership in overseeing interactions with players, media, and influencers has been pivotal in shaping the studio's public image. His long-standing passion for the Witcher universe, spanning 28 years, aligns with his professional role and enhances his commitment to the brand. His experience in various managerial roles has also contributed to his effectiveness in the gaming industry.