Lata Asnani
About Lata Asnani
Lata Asnani serves as the Assistant Vice President of Marketing at CEIPAL Corp. She has extensive experience in marketing and product management across various companies and geographical markets, supported by advanced analytical skills and a strong educational background in business administration.
Current Role at CEIPAL
Lata Asnani serves as the Assistant Vice President of Marketing at CEIPAL Corp. since 2022. In this role, she is responsible for developing and implementing marketing strategies that align with the company's objectives. Her focus includes utilizing advanced analytical tools to enhance marketing effectiveness and drive revenue growth.
Previous Experience in Marketing
Prior to her current position, Lata Asnani held various roles in marketing across multiple organizations. She worked at HDFC Bank Limited as Assistant Vice President from 2019 to 2020, and at MPS Interactive Systems as Assistant Vice President of Growth from 2021 to 2022. Her experience also includes significant roles at MTS - Sistema Shyam Teleservices Ltd and Tata Docomo, where she contributed to product marketing and strategy.
Education and Expertise
Lata Asnani holds two Master of Business Administration (MBA) degrees. She completed her MBA in Marketing and Strategy from the Indian School of Business in 2019. Earlier, she earned another MBA in Finance and Marketing from R A Podar Institute of Management in 2009. Her educational background provides a strong foundation for her expertise in marketing analytics and strategy.
Analytical Skills and Tools
Lata Asnani utilizes advanced analytical tools such as Python, R, Tableau, SQL, and SAS in her marketing strategies. These skills enable her to analyze market trends and consumer behavior effectively, allowing her to develop data-driven marketing initiatives aimed at maximizing revenue and market share.
International Experience and Mobility
Lata Asnani has experience working in diverse geographical markets, including India, APAC, the US, and the UK. She actively holds Permanent Residency for Canada, indicating her international mobility and experience in adapting marketing strategies to different cultural and economic contexts.