Rishika Daga
About Rishika Daga
Rishika Daga is a Senior Marketing Executive at Ceipal, where she has implemented successful marketing strategies that significantly improved online reviews and organic search traffic. She holds a PGDM from the Institute of Management Technology, Nagpur, and a Bachelor of Commerce from St. Xavier's College, Kolkata.
Work at CEIPAL
Rishika Daga currently holds the position of Senior Marketing Executive at CEIPAL, where she has been employed since 2022. Based in Hyderabad, Telangana, India, she works on-site to implement various marketing strategies. Her role includes executing incentivized email marketing campaigns that have significantly increased reviews on platforms such as G2 and TrustRadius. Additionally, she has developed marketing collaterals and managed the company's social media platforms, contributing to enhanced brand visibility and engagement.
Education and Expertise
Rishika Daga has a solid educational background in business and marketing. She studied at Mahadevi Birla World Academy from 2002 to 2016, focusing on General Studies with a concentration in Business/Commerce. She then pursued a Bachelor of Commerce (BCom) with a specialization in Marketing/Marketing Management at St. Xavier's College (Autonomous), Kolkata, from 2016 to 2019. Rishika further advanced her education by obtaining a Post Graduate Diploma in Management (PGDM) from the Institute of Management Technology, Nagpur, from 2020 to 2022.
Marketing Achievements
In her marketing career, Rishika Daga has achieved notable results through various initiatives. She executed email marketing campaigns that led to a 160% increase in reviews on G2 and a 200% increase on TrustRadius. Rishika also implemented a content SEO strategy using WordPress, which boosted the company's organic search traffic. Her efforts in managing review platforms elevated the company's ratings from 3.5 to 4.6 out of 5, showcasing her effectiveness in enhancing brand reputation.
Professional Background
Before joining CEIPAL, Rishika Daga worked as a Marketing Executive at Emami Ltd for a brief period in 2021. During her time there, she collaborated closely with the Chief Marketing Officer on a rebranding project aimed at aligning the company's image with its expanding product line. Her experience includes negotiating software subscriptions to enhance the company's presence on review platforms and managing social media campaigns that resulted in a 150% increase in LinkedIn's organic followers.
Skills and Responsibilities
Rishika Daga possesses a diverse skill set in marketing and communications. She has developed marketing collaterals from scratch, including pitch decks, research reports, and digital assets. Rishika has also spearheaded the company's video hosting platform, Vimeo, to drive website traffic through engaging promotions. Her ability to analyze social media reports has enabled her to track campaign effectiveness and make data-driven decisions to enhance marketing strategies.