Alex Center
About Alex Center
Alex Center is the founder of CENTER, a design company based in Brooklyn, New York, where he has worked since 2018. He previously held various design roles at The Coca-Cola Company and has collaborated with notable brands such as New Balance and Liquid Death.
Work at CENTER
CENTER was founded in 2018 by Alex Center, who has been leading the company for six years in Brooklyn, New York. Under his leadership, CENTER has established partnerships with various brands, including Kin Euphorics, Conbody, Liquid Death, New Balance, Simulate/Nuggs, and Good Light. The company focuses on innovative design solutions and has gained recognition in the industry for its creative approach.
Previous Experience at The Coca-Cola Company
Alex Center worked at The Coca-Cola Company in various design roles from 2006 to 2017. He began as a Graphic Designer at Glaceau, then progressed to Senior Designer from 2008 to 2012, and later served as Lead Designer from 2012 to 2015. His final role at Coca-Cola was as Design Director from 2015 to 2017 in the Greater New York City Area, where he contributed to significant design projects.
Internship at Madison Square Garden
In 2005, Alex Center completed a three-month internship as an Art + Design Intern with The New York Knicks & Rangers at Madison Square Garden. This early experience provided him with insights into the sports and entertainment design industry.
Speaking Engagements and Publications
Since 2013, Alex Center has shared his design expertise through various speaking engagements, including events hosted by The Dieline, AIGA, and HOW Design Live. He has also been a guest on Debbie Millman's Design Matters podcast. In 2015, he became a columnist for HOW Magazine, where he focused on the evolving landscape of In-House design.
Recognition in Design Industry
In 2014, Alex Center was named a Person To Watch by GDUSA Magazine, highlighting his contributions and potential in the design field. This recognition reflects his impact and influence within the design community.