Abigail Carlson
About Abigail Carlson
Abigail Carlson serves as the Director of Media Buying Operations at Centerfield, where she has worked since 2017. She holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Economics from Chapman University, along with experience in advertising technology and data analysis.
Work at Centerfield
Abigail Carlson has served as the Director of Media Buying Operations at Centerfield since 2017. In this role, she oversees media buying strategies and operations, leveraging her extensive experience in the advertising technology sector. Her responsibilities include optimizing campaigns and managing media budgets to enhance overall performance.
Education and Expertise
Abigail Carlson holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Economics, both obtained from Chapman University between 2013 and 2017. Additionally, she studied International Business at City, University of London in 2015. Her educational background provides a solid foundation for her expertise in search engine marketing (SEM) and media buying.
Background
Abigail Carlson has a diverse professional background that includes various roles in finance and education. She worked as a Finance Intern at Harley Marine Services, Inc. for two months in 2016. Additionally, she served as a Supplemental Instructor and Tutor at Chapman University from 2014 to 2017, contributing to her strong communication and analytical skills.
Previous Work Experience
Before her current position at Centerfield, Abigail Carlson worked as an SEM Analyst at Katch LLC for five months in 2017. This role allowed her to deepen her knowledge of Google AdWords and data analysis, which are critical components of her current responsibilities in media buying operations.
Skills in Advertising Technology
Abigail Carlson has developed extensive skills in advertising technology, particularly in search engine marketing (SEM) and media buying. Her experience with Google AdWords and data analysis enhances her ability to drive effective media strategies and optimize campaign performance in her current role.