Alex Kay
About Alex Kay
Alex Kay is a User Experience Designer based in Los Angeles, California, with extensive experience in visual design, photography, and interactive design. He has held various roles in multiple organizations, including Centerfield, where he currently works, and has contributed to significant improvements in conversion rates and sales.
Work at Centerfield
Currently, Alex Kay serves as a User Experience Designer at Centerfield, a role he has held since 2022. In this position, he is actively involved in the culture interviews hiring panel, contributing to hiring decisions. His work has led to significant improvements in conversion rates and sales, achieving over a 50% increase in conversion rates and up to a 119% increase in sales in 2023. Additionally, he designs and builds high-quality client pitch decks for business development and executive leadership teams, enhancing the overall effectiveness of presentations.
Education and Expertise
Alex Kay has a strong educational background in design and photography. He earned a Bachelor's Degree in Graphic Design from the Higher School of Economics from 2000 to 2003. He furthered his studies at Brooks Institute, where he obtained a Bachelor's Degree in Commercial Photography from 2010 to 2013, followed by a Master's Degree in Photography from 2014 to 2016. Additionally, he completed a Master's Degree in Fine and Studio Arts at Otis College of Art and Design from 2016 to 2017. This diverse educational foundation supports his expertise in user experience design, visual design, and photography.
Professional Background
Alex Kay has a diverse professional background spanning various roles in design and education. He founded Alex Kay Visuals, where he worked as a User Experience Designer and Photographer from 2011 to 2022. Prior to that, he served as an Interactive Designer at Fantastic Media in Moscow and as a Web Designer/Developer at Gardy Design. His experience also includes a role as an Art Instructor at Wyzant from 2020 to 2022 and a Teaching Assistant for Sculpture/New Genres III at Otis College of Art and Design in 2017. His career began as an Illustrator at Hellbender Group in the European Union.
Achievements in User Experience Design
In his role as a User Experience Designer, Alex Kay has made notable contributions to improving conversion rates and user engagement. He suggested and validated the use of video-based ads, which resulted in enhanced conversion rates and higher user engagement. Additionally, he maintains the roadmap for over 10 websites, managing lead flow experiences within each site. His efforts have directly impacted business outcomes, demonstrating his effectiveness in the field of user experience design.