Winnie Chen
About Winnie Chen
Winnie Chen is a Manager of Media Buying at Centerfield, where she has worked since 2022. She has extensive experience in media buying and marketing, having held various roles at Centerfield and other companies since 2018.
Current Role in Media Buying
Winnie Chen currently holds the position of Manager, Media Buying at Centerfield. She has been in this role since 2022, overseeing media buying strategies and operations. Her responsibilities include managing campaigns, optimizing media spend, and collaborating with various teams to enhance advertising effectiveness.
Previous Experience at Centerfield
Winnie Chen has extensive experience at Centerfield, having worked in multiple roles. She served as a Senior Media Buyer from 2021 to 2022, a Media Buyer from 2020 to 2021, and an Ad Operations Associate in 2020. Additionally, she began her journey at Centerfield as a Media Buyer Intern from 2019 to 2020. This progression highlights her growth within the company and her expertise in media buying.
Background in Marketing and Beauty Industry
Winnie Chen has a diverse background in marketing and the beauty industry. She worked as a Beauty Advisor at Ulta Beauty for nine months in 2019 and held marketing internships at Jouer Cosmetics and IvyMax Inc. These experiences provided her with a solid foundation in consumer engagement and brand promotion.
Education in Economics
Winnie Chen studied at the University of California, Los Angeles, where she earned a Bachelor of Arts in Economics from 2016 to 2020. This educational background equipped her with analytical skills and economic insights that are valuable in her current role in media buying.
Campus Ambassador Experience
Winnie Chen served as a Campus Ambassador for Collegiate Networks from 2017 to 2018. In this role, she engaged with peers and promoted the organization, enhancing her communication and leadership skills.