Elaine Mesker Garcia (She/Her)
About Elaine Mesker Garcia (She/Her)
Elaine Mesker Garcia is a Senior Social Media Specialist at CenterPoint Energy, where she creates informative videos and leads initiatives to enhance executive presence on LinkedIn. With extensive experience in social media marketing and content creation, she has held various roles, including Owner at EMG Images and Social Media Manager at Luby's Inc.
Work at CenterPoint Energy
Elaine Mesker Garcia serves as a Senior Social Media Specialist at CenterPoint Energy, a role she has held since 2019. In this position, she creates informative videos aimed at both internal and external audiences. Elaine is also involved in the re-launch of an employee advocacy program, which focuses on enhancing employee engagement and brand representation. Additionally, she leads a LinkedIn initiative designed to improve executive presence on the platform, contributing to the company's overall social media strategy.
Previous Experience in Social Media Marketing
Before joining CenterPoint Energy, Elaine Mesker Garcia worked as a Social Media Marketer at Creative Circle from 2018 to 2019. Her prior experience includes a six-year tenure as Social Media Manager at Luby's Inc. from 2011 to 2017, where she developed and implemented social media strategies. Additionally, she owned and operated Lilypad Social Marketing from 2017 to 2019, further enhancing her expertise in the field.
Entrepreneurial Ventures
Elaine Mesker Garcia is the owner and photographer at EMG Images, a business she has operated since 2006. This entrepreneurial venture allows her to combine her passion for photography with her social media skills. Her experience as a business owner contributes to her understanding of brand identity and storytelling in marketing.
Educational Background
Elaine Mesker Garcia studied at Texas A&M University, where she earned a Bachelor of Arts degree in International Studies from 1991 to 1996. This educational background provides her with a broad perspective that informs her approach to social media and marketing strategies.
Content Creation and Storytelling
Elaine emphasizes the importance of creating genuine content that tells a story. She believes that effective storytelling helps brands convey their identity beyond their services. This approach has been a cornerstone of her work in social media, allowing her to connect with audiences on a deeper level.