Michael Lloyd
About Michael Lloyd
Michael Lloyd is a Senior Market Research Analyst with extensive experience in marketing research across various sectors, including energy and nonprofit organizations. He has held several senior positions, including Director of Marketing Research and Manager of Marketing Research, and has a strong educational background in marketing.
Current Role at CenterPoint Energy
Michael Lloyd currently serves as a Senior Market Research Analyst at CenterPoint Energy, a position he has held since 2021. He works in the Evansville, Indiana area, where he focuses on market research to support the company's strategic initiatives. His role involves analyzing market trends and consumer behavior to inform decision-making processes within the organization.
Previous Experience at CenterPoint Energy
Prior to his current role, Michael Lloyd worked at CenterPoint Energy as a Senior Analyst in Marketing Research from 2019 to 2020. During this year-long tenure in the Evansville, Indiana area, he contributed to various marketing research projects aimed at enhancing the company's market position.
Career Background in Marketing Research
Michael Lloyd has extensive experience in marketing research, having held various positions across multiple organizations. He worked as the Director of Marketing Research at Product Acceptance & Research (PAR) for 15 years, from 1993 to 2008. His career also includes roles at Symmetry Energy Solutions, LLC, Vectren, and Mead Johnson Nutrition, where he developed a strong foundation in both client-side and supplier-side marketing research.
Educational Background
Michael Lloyd studied at Southern Illinois University, Carbondale, where he earned an MBA in Marketing from 1980 to 1982. He also holds a Bachelor of Science in Marketing from the University of Evansville, which he completed from 1976 to 1980. His educational background has equipped him with the knowledge and skills necessary for a successful career in marketing and research.
Expertise in Marketing and Fundraising
Michael Lloyd has demonstrated expertise in developing and implementing communication strategies that enhance brand preferences and drive customer satisfaction. His experience spans various sectors, including nonprofit organizations, where he has worked in marketing and fundraising. This versatility showcases his ability to adapt and apply his marketing skills in different contexts.