Nicole Murphy
About Nicole Murphy
Nicole Murphy is a Marketing Product Manager at CenterPoint Energy, where she has worked since 2008. She specializes in promoting energy efficiency and conservation through various marketing strategies and event planning.
Work at CenterPoint Energy
Nicole Murphy has been employed at CenterPoint Energy since 2008, serving as a Marketing Product Manager for 16 years. In this role, she focuses on promoting the efficient use of natural gas through various marketing strategies. Murphy utilizes a range of marketing tactics, including direct mail, email, print, radio, social media, paid search, and search engine optimization. She is also responsible for planning educational events related to energy efficiency and conservation, contributing to the company's outreach and engagement efforts.
Education and Expertise
Nicole Murphy earned her degree in Marketing and Advertising from the University of St. Thomas, where she studied from 1997 to 2001. She achieved a specialization in Marketing Management during her four years of study. Her educational background provides a foundation for her expertise in developing and executing marketing strategies, particularly in the areas of energy efficiency and natural gas relevance.
Background
Prior to her tenure at CenterPoint Energy, Nicole Murphy worked as a Marketing Specialist at Select Comfort from 2002 to 2008 for six years. This experience contributed to her skills in marketing and strategic planning, which she has applied in her current role. Murphy's career trajectory reflects a consistent focus on marketing within the energy sector.
Achievements in Marketing Strategies
Nicole Murphy specializes in promoting energy efficiency through Conservation Improvement Programs (CIP) across six states: Arkansas, Indiana, Minnesota, Mississippi, Ohio, and Oklahoma. Her work involves developing marketing strategies that highlight the benefits of natural gas rebates and services, aiming to enhance customer engagement and awareness of energy conservation initiatives.