Ali Smith
About Ali Smith
Ali Smith is the Director of Digital Marketing at Centivo, where she focuses on marketing automation and strategies targeting self-funded employers and healthcare providers. With a background in various marketing roles and a dual degree in Business Administration and Psychology, she has developed expertise in content marketing and digital strategies.
Work at Centivo
Ali Smith has been serving as the Director of Digital Marketing at Centivo since 2022. In this role, Smith oversees the marketing automation engine, focusing on strategies that target self-funded employers, healthcare providers, and members. Smith collaborates with a team of experts in various fields, including SEO, PPC, web design, graphic design, video design, and social media, to enhance the company's marketing efforts.
Previous Experience in Marketing
Prior to joining Centivo, Ali Smith held several marketing positions. From 2018 to 2021, Smith worked as the Marketing Director at DWC - The 401(k) Experts in the Raleigh-Durham area. Before that, Smith served as the Chief Operating Officer at The Department of Marketing for one year in 2021. Smith also worked as a Marketing Manager at Meduit for four months in 2018 and as a Marketing Coordinator at READING READING BOOKS, LLC from 2013 to 2014.
Education and Expertise
Ali Smith holds a Dual Bachelor of Arts in Business Administration and Psychology from the University of Pittsburgh, where Smith studied from 2005 to 2009. Additionally, Smith earned a Paralegal Studies Certificate from Lehigh Carbon Community College, completing the program from 2010 to 2012. Smith specializes in marketing strategy, content marketing, copywriting, email marketing strategies, and marketing automation.
Background in Journalism
Ali Smith has experience in journalism, having worked as a Web Reporter at WFMZ-TV from 2014 to 2016 in the Reading, Pennsylvania area. Smith also contributed as a Freelance Correspondent for the Reading Eagle Company in 2013 for three months. This background in journalism complements Smith's marketing expertise, particularly in content creation.
Published Author
Ali Smith is a published author under the pen name A.L. Hooke. Smith focuses on book marketing through the Hooke'd platform, contributing to the intersection of marketing and literature. This role reflects Smith's commitment to leveraging marketing strategies in various domains.