Jari Greenbaum
About Jari Greenbaum
Jari Greenbaum serves as the Head of Customer Experience at Centivo, a position he has held since 2023. He has a background in mathematics and business strategy, holding a BA from the University of Rochester and an MBA from the Simon Business School.
Current Role at Centivo
Jari Greenbaum serves as the Head of Customer Experience at Centivo, a position he has held since 2023. In this role, he focuses on enhancing customer interactions and satisfaction, contributing to the overall service quality of the organization. His experience in marketing and customer engagement informs his strategies to improve customer experiences.
Previous Experience in Marketing
Before his current role, Jari Greenbaum worked at Liazon in various marketing capacities. He was the Senior Marketing Manager from 2013 to 2015 and later served as the Director of Marketing from 2015 to 2017. His tenure at Liazon involved developing marketing strategies and managing campaigns to promote the company's services.
Experience at Willis Towers Watson
Jari Greenbaum was employed at Willis Towers Watson as the Marketing Lead for the Group Marketplace - Middle Market from 2017 to 2018. In this role, he was responsible for marketing initiatives related to the Middle Market segment, including the Liazon channel, further expanding his expertise in the health insurance sector.
Education and Academic Background
Jari Greenbaum studied at the University of Rochester, where he earned a Bachelor of Arts in Mathematics from 2002 to 2006. He furthered his education at the University of Rochester - Simon Business School, obtaining an MBA with a focus on Strategy and Health Sciences Management from 2005 to 2007.
Career Progression at Centivo
Prior to becoming the Head of Customer Experience, Jari Greenbaum held the position of VP, Marketing at Centivo from 2018 to 2023. In this capacity, he led member and product marketing efforts, playing a significant role in shaping the company's marketing strategies and initiatives.