Kelly Phillips
About Kelly Phillips
Kelly Phillips is the Director of Marketing for Member Experience & Communications at Centivo, where she leverages data to enhance marketing teams and promote continuous improvement. With a background in various marketing roles, she has developed strategies that drive engagement and revenue growth.
Work at Centivo
Kelly Phillips serves as the Director of Marketing - Member Experience & Communications at Centivo since 2021. In this role, she focuses on enhancing member experiences and communications through strategic marketing initiatives. Her responsibilities include transforming marketing teams by leveraging data and implementing continuous improvement strategies. Kelly's approach has contributed to the overall growth and engagement of Centivo's marketing efforts.
Education and Expertise
Kelly Phillips earned a Bachelor of Science degree in Marketing from California State University, Northridge. Her educational background provides a strong foundation for her career in marketing, where she has developed expertise in crafting engaging stories and creating strategies that drive lead generation and revenue growth. Her knowledge in data-driven marketing enhances her ability to make informed decisions that benefit her teams and organizations.
Background
Kelly Phillips has a diverse professional background in marketing and communications. Prior to her current role at Centivo, she held various positions that contributed to her expertise in the field. She worked as the Director of Marketing and Communications at Make-A-Wish Ohio, Kentucky & Indiana from 2018 to 2020. Her earlier experience includes roles at Toys R Us, On Assignment, B. Riley Financial, and Target, where she developed her skills in event coordination and guest experience.
Achievements
Throughout her career, Kelly Phillips has been recognized as a thought leader and strategic partner by senior leaders in marketing and communications. She has successfully driven double-digit growth in campaign engagement and event revenue through her data-driven strategies. Her ability to inspire high-performing teams and foster a positive work environment has been a key factor in her success in various marketing roles.