Regina Rivera, B2 B I
About Regina Rivera, B2 B I
Regina Rivera is a Field Marketing Manager at Centivo, where she has worked since 2023. With extensive experience in managing global marketing programs across various industries, she has developed a strong background in demand generation and sales enablement within the B2B marketing sector.
Work at Centivo
Regina Rivera has been serving as the Field Marketing Manager at Centivo since 2023. In this role, she is responsible for overseeing marketing initiatives and strategies within the organization. Her position is based in the New York City Metropolitan Area, where she focuses on enhancing brand visibility and engagement through targeted marketing efforts.
Previous Experience at Intralinks
Prior to her role at Centivo, Regina Rivera worked at Intralinks for a total of two years. She held the position of Field Marketing Manager for the Americas, focusing on Alternative Investments from 2021 to 2023. Before that, she served as a Field Marketing Associate, specializing in Alternative Investments and Debt Capital Markets from 2018 to 2021. Her experience at Intralinks contributed to her expertise in managing marketing programs across various sectors.
Educational Background
Regina Rivera obtained her Bachelor's degree in Psychology from the City University of New York-Herbert H. Lehman College. Additionally, she studied Marketing Strategy at Cornell University, where she earned a certificate. Earlier in her education, she completed her high school studies at Bard High School Early College - Queens, achieving a High School Regents Diploma.
Expertise in B2B Marketing
Regina Rivera possesses a strong background in demand generation and sales enablement within the B2B marketing sector. She specializes in creating innovative multi-touch marketing campaigns aimed at increasing brand awareness and enhancing online reputation. Her expertise spans multiple industries, including entertainment, international logistics, healthcare IT, and financial services.
Diverse Work Experience
Regina Rivera has held various positions throughout her career, contributing to her diverse skill set. She worked as a Marketing Coordinator at CureMD and Laufer Group International, and as a Freelance Digital Marketing Associate at UrgentWay. Additionally, she gained experience in event management and business development at Shances, where she held multiple roles from 2015 to 2018.