Bruce Baartman
About Bruce Baartman
Bruce Baartman serves as the Director of Solutions Consulting at CentralSquare Technologies, where he leads teams focused on public safety and justice products. He has extensive experience in business development and consulting, having held various roles at Citigroup, JPMA, and CentralSquare Technologies over his career.
Current Role at CentralSquare Technologies
Bruce Baartman serves as the Director of Solutions Consulting at CentralSquare Technologies, a position he has held since 2022. In this role, he leads teams of Pro and Enterprise Presales Solutions Consultants, focusing on public safety and justice products. He emphasizes professional development and cultivates a culture of performance excellence within his teams. Additionally, he oversees CentralSquare's participation in major industry conferences, ensuring that the company's products are prominently featured.
Previous Experience at CentralSquare Technologies
Prior to his current role, Bruce Baartman worked at CentralSquare Technologies in various capacities from 2014 to 2021. He began as a Solutions Consultant operating as Zuercher for two years in Sioux Falls, South Dakota, before advancing to Senior Manager and Manager of Solutions Consulting for Zuercher & TriTech in Fort Myers, Florida. His contributions during this period were instrumental in developing a presales process and methodology that significantly boosted the company's sales growth.
Career Background Prior to CentralSquare
Bruce Baartman has a diverse career background, including significant roles at Citigroup and JPMA, Inc. He worked at Citigroup from 1984 to 2002, where he held various positions, including AVP Business Analyst in Credit Risk Management and VP of Global Cash Management. His experience at JPMA, Inc. as Director of Business Development spanned eight years from 2006 to 2014. His roles have equipped him with extensive knowledge in sales, technical consulting, and business development.
Education and Expertise
Bruce Baartman earned a Bachelor of Science in Business Administration from National American University, where he focused on Business Management and Marketing. His educational background, combined with his extensive professional experience, has provided him with a solid foundation in business strategy and operations, particularly in the technology and public safety sectors.
Key Contributions and Innovations
Throughout his career, Bruce Baartman has made significant contributions, including the design of a cashless Point of Sale system at Citigroup that drastically reduced implementation and maintenance costs. He also developed a presales process that led to substantial sales growth, increasing revenue from $2 million to $50 million. This methodology is now adopted at CentralSquare Technologies, showcasing his impact on the company's operational effectiveness.