Meagan Mc Alexander
About Meagan Mc Alexander
Meagan Mc Alexander serves as the Senior Manager of Customer Advocacy & Reference Program at CentralSquare Technologies, where she has worked since 2022. Previously, she held various roles at PowerObjects, including Customer Engagement Manager and Director of Global Customer Engagement, contributing to customer relationship strategies and program development.
Current Role at CentralSquare Technologies
Meagan Mc Alexander serves as the Senior Manager of Customer Advocacy & Reference Program at CentralSquare Technologies since 2022. In this role, she is responsible for planning and executing customer events and receptions. She also reports accomplishments to the Executive Leadership Team and Board of Investors, ensuring that the company's customer engagement strategies align with overall business objectives.
Previous Experience at PowerObjects
Prior to her current position, Meagan worked at PowerObjects for several years in various roles. She served as the Director of Global Customer Engagement from 2019 to 2022, where she focused on enhancing customer relationships. Earlier, she held the position of Customer Engagement Manager from 2016 to 2019, and before that, she worked as an Accountant & Travel Manager from 2014 to 2016. Her diverse experience contributed to her expertise in customer engagement and management.
Training Program Development
At CentralSquare Technologies, Meagan implemented ReferenceEdge and developed a comprehensive training program. This program included videos, process documents, and live Q&A sessions aimed at streamlining internal processes. Her efforts have contributed to enhancing the efficiency and effectiveness of the company's customer advocacy initiatives.
Customer Lifecycle Management Initiatives
Meagan has developed new processes at CentralSquare Technologies to ensure proper handoff of clients during their journey through the customer lifecycle. This initiative is designed to improve customer satisfaction and retention by facilitating smoother transitions at various stages of the customer experience.
Loyalty Program Creation
Meagan created a point-based loyalty program for both internal and external stakeholders at CentralSquare Technologies. This program aims to incentivize engagement and foster stronger relationships among customers and team members, contributing to the overall success of the customer advocacy strategy.