Kimberly Brown
About Kimberly Brown
Kimberly Brown is a Paid Media Strategist at Centric Consulting in Portland, Oregon, where she has worked since 2021. She specializes in creating paid media strategies for B2B SaaS and B2C sectors and has a background in public relations and culinary arts.
Work at Centric Consulting
Kimberly Brown has been employed at Centric Consulting as a Paid Media Strategist since 2021. In this role, she focuses on designing paid media strategies tailored for B2B SaaS and B2C sectors. She has developed a comprehensive buyer-journey mapping strategy that integrates creative and content investment, enhancing the effectiveness of campaigns. Her work emphasizes aligning content, copy, audience, and ad delivery channels to maximize campaign performance.
Previous Experience in Paid Media
Prior to her role at Centric Consulting, Kimberly Brown worked at Digital Reach Agency, where she held multiple positions including Paid Media Specialist and Paid Media Strategist from 2018 to 2021. She also served as an SEM Account Technician at the same agency from 2016 to 2017. Her experience at Digital Reach Agency provided her with a strong foundation in paid media strategies.
Early Career Background
Kimberly Brown began her career in corporate communications as a Corporate Communications Associate at Nike from 2007 to 2008. She also gained experience in the culinary field, working as a Chef Intern at Playboy Enterprises, Inc. in 2005 and as a PM Server at Urban Farmer Restaurant from 2010 to 2012. These roles contributed to her diverse professional background.
Education and Certifications
Kimberly Brown has a diverse educational background. She studied Public Relations at the University of Oregon, achieving a degree in Journalism from 2005 to 2008. Additionally, she attended the Western Culinary Institute, earning an Associate in Culinary Arts from 2004 to 2005. She holds a Level 1 Certification from the Court of Master Sommeliers, obtained in 2014, and has completed Advanced Wine studies at The International Wine Guild, achieving Senior Wine Manager in 2012.
Advocacy for Transparency in Paid Media
Kimberly Brown advocates for transparency and honesty as core principles in her paid media strategies. She emphasizes the importance of these values in building trust with clients and ensuring the effectiveness of marketing campaigns.