Diana Caldera
About Diana Caldera
Diana Caldera serves as the Director of Global Field Marketing at Centrical, where she specializes in creating experiential events that drive customer engagement. With a background in marketing management and extensive experience in various marketing roles, she has developed strategies that enhance sales enablement and customer upsell.
Work at Centrical
Diana Caldera serves as the Director of Global Field Marketing at Centrical since 2022. In this role, she focuses on developing and executing marketing strategies that enhance customer engagement and drive business growth. Her responsibilities include overseeing marketing initiatives that align with the company's objectives and ensuring effective communication across various channels. Diana's expertise in field marketing contributes to the overall success of Centrical's marketing efforts.
Education and Expertise
Diana Caldera has a diverse educational background in event management and marketing. She earned a Bachelor of Business Administration (B.B.A.) in Marketing Management from Pace University, completing her studies from 2004 to 2008. Additionally, she studied at the Event Leadership Institute, where she obtained certificates in Event & Meeting Management Fundamentals and Wedding and Event Design in 2015. She also pursued further education in Wedding/Special Event Planning at New York University School of Continuing and Professional Studies from 2014 to 2015 and received a Professional Development Certificate in Virtual Event & Meeting Management in 2021.
Previous Experience in Marketing
Before joining Centrical, Diana Caldera held several marketing positions in various organizations. She worked as a Senior Field Marketing Manager at Culture Amp from 2020 to 2021 and as a Field Marketing Manager at Benevity for five months in 2022. Her experience also includes roles at Hibob as a Senior Marketing Manager and at Argyle, where she served as a Team Lead and Senior Content Producer. Throughout her career, she has implemented strategies such as email nurturing and account-based marketing to support marketing initiatives.
Specialization in Experiential Events
Diana Caldera specializes in creating experiential events that drive customer upsell and expansion. Her focus on experiential marketing allows her to design events that enhance customer engagement and foster relationships. She has developed comprehensive sales playbooks and lead hand-off processes that improve sales and business development representative (BDR) enablement. Diana's approach combines her passion for data analysis with her marketing expertise to deliver impactful results.
Data Analysis Passion
Diana Caldera has a strong passion for data analysis, often referring to herself as a 'data geek.' This interest in data allows her to make informed decisions and optimize marketing strategies effectively. By leveraging data insights, she enhances the performance of marketing campaigns and contributes to the overall success of her initiatives. Her analytical skills are a key asset in her roles throughout her career.