Goddy Cruz
About Goddy Cruz
Goddy Cruz serves as the Alliances Director at Centrical, where he leverages his extensive experience in the Latin America market to drive software sales growth. He has held key positions at various companies, including WorkForce Software and IHS Markit, and has a strong track record of building strategic partnerships with major firms.
Work at Centrical
Goddy Cruz serves as the Alliances Director at Centrical, a position he has held since 2021. In this role, he focuses on developing strategic partnerships and driving revenue growth within the organization. His extensive experience in the software industry aids in building relationships that enhance Centrical's market presence. Cruz's contributions are pivotal in aligning the company's offerings with the needs of its partners.
Previous Experience in Software Sales
Prior to his current role, Cruz worked as the Sales & Alliances Director at WorkForce Software from 2015 to 2021. He has also held the position of Senior Account and Alliances Manager at IHS Markit for one year in 2012-2013. His career includes a tenure as VP of Strategic Alliances at Banetti, Inc. from 2010 to 2011 and as Channel Manager at MRO Software from 1994 to 2000. His diverse roles have contributed to his expertise in building the Latin America market.
Education and Expertise
Cruz studied Computer Engineering at Boston University, where he earned a Bachelor of Science degree from 1986 to 1990. He furthered his education in Computer Science at Georgetown University. His academic background provides a strong foundation for his career in technology and software sales, enabling him to understand complex technical concepts and market dynamics.
Achievements in Sales Performance
Throughout his career, Cruz has received multiple accolades for his sales performance. He achieved Top Regional Sales Achievement Awards and consistently ranked in the top 5% of sales performers. Additionally, he has been recognized with several Presidents' Club awards, highlighting his outstanding contributions to revenue generation and partnership development in the software industry.
Partnership Development
Cruz has successfully established partnerships with several major companies, including SAP, Oracle, KPMG, CapGemini, Accenture, Deloitte, and IBM. His ability to forge strategic alliances has been a significant factor in driving sales growth and expanding market reach for the organizations he has worked with.