Irena Bobojcov
About Irena Bobojcov
Irena Bobojcov is a Creative Director currently working at Centrical in New York since 2023, with a background in graphic design and marketing spanning over a decade across various companies in Australia, the United Kingdom, and the United States.
Current Role at Centrical
Irena Bobojcov serves as the Creative Director at Centrical, a position she has held since 2023. In this role, she is responsible for leading creative projects and initiatives, utilizing her extensive background in graphic design and visual communication. Her tenure at Centrical follows her previous position as a Senior Graphic Designer within the same organization, where she contributed to various design projects from 2022 to 2023.
Previous Experience in Graphic Design
Prior to her current role, Irena Bobojcov accumulated significant experience in graphic design across multiple organizations. She worked at Outbrain as a Senior Graphic Designer from 2021 to 2022 and as a Graphic Designer from 2019 to 2022. Additionally, she held positions at WSP and Mace, where she focused on graphics and bid teams. Her diverse roles have equipped her with skills in creating visual messaging through various media.
Education and Qualifications
Irena Bobojcov studied at the Central Institute of Technology, where she earned an Advanced Diploma in Graphic Design from 2007 to 2010. She also completed a Certificate IV in Marketing in 2013 at the same institution. This educational background has provided her with a strong foundation in both design principles and marketing strategies.
Professional Development and Skills
Irena Bobojcov is committed to continuous self-development in graphic design trends and technologies. She specializes in creating captivating visual messaging through digital art, print media, and video production. Her approach emphasizes fostering collaborative environments and producing solution-oriented creatives, which enhances her effectiveness as a leader in creative projects.
Career Progression
Irena Bobojcov's career began as a Graphic Designer/Communications Assistant at CIMIC Group Limited, where she worked from 2011 to 2013. She progressed to roles such as Senior Graphic Designer at CIMIC Group Limited and Design and Marketing Executive at Odgers Berndtson. Her diverse experiences across different companies and roles have contributed to her expertise in graphic design and marketing.