Ellie Lewis
About Ellie Lewis
Ellie Lewis serves as the Head of Recruitment Marketing at Cera, where she focuses on brand awareness and lead generation. With extensive experience in marketing across various sectors, she has held leadership roles at companies such as Swanstaff Recruitment and GB Adventure Ltd.
Current Role at Cera
Ellie Lewis serves as the Head of Recruitment Marketing at Cera, a role she has held since 2020. In this position, she focuses on increasing brand awareness and driving lead generation to support sales and profit growth. Her responsibilities encompass developing marketing strategies that align with the company's objectives and enhance its market presence.
Previous Experience in Marketing
Prior to her current role, Ellie Lewis held several marketing positions. She worked as the Marketing Director at Swanstaff Recruitment from 2015 to 2020, where she managed marketing initiatives for five years. Before that, she was the Director of Marketing and Sales at GB Adventure Ltd from 2006 to 2012. Additionally, she briefly worked as a Marketing Manager at Marr Procurement Limited in 2020.
Education and Expertise
Ellie Lewis has a strong educational background in marketing and sociology. She earned a Bachelor's degree in Sociology from the University of Leicester from 2003 to 2006. She furthered her education by obtaining a CIM Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing in 2012. Additionally, she studied Digital Marketing at Squared Online from 2016 to 2017.
Skills in Marketing Management
Ellie Lewis possesses extensive expertise in connecting marketing with various departments, including Sales, Compliance, Operations, IT, HR, and Finance. This multidisciplinary approach enables her to optimize customer acquisition and retention. She has full budget and supplier management responsibility across the marketing mix, which includes email, automation, content, social media, SEM, SEO, PPC, websites, and campaign management.
Team Development Initiatives
Ellie Lewis is committed to investing in team development. She emphasizes providing autonomy and opportunities for risk-taking and problem-solving. Her approach fosters personal and professional growth among team members, contributing to a more dynamic and effective marketing environment.