Laura Burns
About Laura Burns
Laura Burns serves as the Head of Media Relations at Cera, bringing extensive experience in public relations and media management, particularly for UK start-ups and established brands. Her career includes roles at The Academy, W Communications, and Kaizo, where she contributed to significant projects, including the launch of Covid vaccine sites across the UK.
Current Role at Cera
Laura Burns serves as the Head of Media Relations at Cera, a position she has held since 2021. In this role, she focuses on developing and managing media strategies to enhance the company's visibility and engagement within the healthcare sector. Her expertise in media relations is instrumental in promoting Cera's initiatives and fostering relationships with key media outlets.
Previous Experience in Media Relations
Before joining Cera, Laura Burns held various positions in media relations and account management. She worked at The Academy as both an Account Manager and Senior Account Manager, where she gained experience in managing client relationships and media campaigns. Additionally, she worked at W Communications, where she progressed from Account Executive to Account Manager, further honing her skills in public relations.
Educational Background in Journalism
Laura Burns studied at Griffith University, where she earned a Bachelor of Journalism with a focus on Public Relations and Film & Screen from 2012 to 2014. This academic background provided her with a solid foundation in communication strategies and media practices, which she has applied throughout her career in various public relations roles.
Key Projects and Initiatives
Laura played a significant role in launching over 25 Covid vaccine sites across the UK in collaboration with Pharmacy2U. This initiative showcased her ability to manage large-scale projects and coordinate with multiple stakeholders to achieve public health objectives. Her experience includes working with both start-ups and established brands, enhancing her versatility in the public relations field.
Diverse Work Experience
Laura Burns has a diverse work history that includes roles at Kaizo, Standard Life Investments, and Seven Network. Her positions ranged from Account Executive to Banking and Expenses Team member, providing her with a broad understanding of different sectors. This varied experience contributes to her comprehensive approach to media relations and public relations strategies.